FMCG • Cleaning
THE BIG THREE
SCOPE OF WORK
- Art Direction
- Visual Identity
- Brand Identity
- Packaging Design
INDUSTRY
- Service sector;
- cleaning
- -
- YEAR
- 2025
BRAND OVERVIEW
The Big Three is a zero-chemical home cleaning brand that brings bold optimism to everyday action, reframing sustainability as loud, confident, and approachable.
Bright colors, playful typography, and a flexible system create strong recognition across all touchpoints.
The result is a high-energy brand that makes conscious cleaning simple, memorable, and fun.
Challenge
Eco-friendly cleaning brands often feel dull or overly serious, failing to stand out or excite everyday users.
Solution
A bold, high-contrast visual identity that turns sustainable cleaning into something confident, joyful, and instantly recognisable.
LOGO:
The Big Three logo uses playful, chunky type to feel bold, friendly, and energetic, reinforcing the brand’s optimistic spirit.
Main Logo
Alternate Logo
Secondary Logo
ILLUSTRATIONS :
The illustrations use bold, playful forms to add personality and energy, reinforcing the brand’s fun, optimistic tone across touchpoints.
Branding
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