FMCG • Festive
TRUE STORY
SCOPE OF WORK
- illustration design
INDUSTRY
- Service sector;
- FMCG
- -
- YEAR
- 2025
BRAND OVERVIEW
This illustration was custom-created for True Story’s Holi box, celebrating the warmth, joy, and togetherness of the festival.
The artwork brings together traditional Holi elements colors, bonfire rituals, music, and shared sweets through a vibrant, narrative-driven style that feels festive and familiar.
Designed to feel lively yet heartfelt, the illustration captures the spirit of celebrating Holi with loved ones while giving the packaging a distinct, story-led visual identity.
Challenge
Creating festive packaging that feels culturally rich and emotional without becoming generic or visually cluttered.
Solution
A custom narrative illustration that captures Holi’s warmth and traditions while giving the packaging a distinct, story-led identity.
ILLUSTRATIONS :
A custom narrative illustration that captures Holi’s warmth and traditions while giving the packaging a distinct, story-led identity.
Gift Box Packaging Design
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