FMCG • Ayurvedic Products
OM DHATU
SCOPE OF WORK
- Art Direction
- Visual Identity
- Brand Identity
- Packaging Design
INDUSTRY
- Service sector;
- ayurvedic products
YEAR
- 2025
BRAND OVERVIEW
Om Dhatu Ayurveda was reimagined to balance traditional Ayurvedic wisdom with a modern, premium sensibility.
The visual identity combines a rich, earthy palette with gold-accented geometric patterns, clean typography, and structured layouts to convey purity, balance, and trust, while subtle botanical cues highlight its natural roots.
The result is a cohesive, shelf-strong brand that feels contemporary yet deeply rooted in wellness and heritage.
Challenge
The brand needed a more modern, premium identity without losing its Ayurvedic roots.
Solution
A refined visual system using earthy colours, clean typography, and subtle traditional cues brought clarity, consistency, and shelf appeal.
Visual Identity
LOGO:
The Om Dhatu Ayurveda logo symbolises balance and holistic wellness through a refined, minimal emblem, blending Ayurvedic roots with a clean, premium aesthetic.
Main Logo
Secondary Logo
Secondary Logo
COLOR PSYCHOLOGY :
The colour system uses warm, earthy tones with controlled accents to create a sense of balance, trust, and natural wellness. Consistent colour coding across variants improves clarity and recall, while the muted palette keeps the brand calm, premium, and cohesive.
Branding
Rebranding
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