Passion Project • Cafe Branding
SIPPICO
SCOPE OF WORK
- Naming
- Art Direction
- Visual Identity
- Brand Identity
- Packaging Design
INDUSTRY
- Service sector;
- cafe branding
- -
- YEAR
- 2025
BRAND OVERVIEW
Sippico is a café brand built around mindful sipping, warmth, and everyday comfort. Its identity balances contemporary design with a calm, familiar feel approachable yet intentional.
The branding system spans every touchpoint, from logo and typography to cups, menus, packaging, and in-store elements, ensuring strong consistency and recognition.
The result is a cohesive, inviting brand with a distinct visual voice that stands out in a crowded food and beverage space while remaining memorable and easy to connect with.
Challenge
Standing out in an overcrowded café space without adding more noise.
Solution
A cohesive brand system that turns everyday sipping into an intentional experience while being fun.
LOGO:
The Sippico logo uses bold, rounded type to feel friendly and memorable, with playful balance that ensures warmth and consistency across touchpoints.
Main Logo
Alternate Logo
Secondary Logo
Mascot :
Sippi adds warmth and personality to Sippico, making the brand more relatable, memorable, and instantly approachable.
Branding
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