FMCG • Cleaning
THE BIG THREE
SCOPE OF WORK
- Art Direction
- Visual Identity
- Brand Identity
- Packaging Design
INDUSTRY
- Service sector;
- cleaning
YEAR
- 2025
BRAND OVERVIEW
The Big Three is a zero-chemical home cleaning brand that brings bold optimism to everyday action, reframing sustainability as loud, confident, and approachable.
Bright colors, playful typography, and a flexible system create strong recognition across all touchpoints.
The result is a high-energy brand that makes conscious cleaning simple, memorable, and fun.
Challenge
Eco-friendly cleaning brands often feel dull or overly serious, failing to stand out or excite everyday users.
Solution
A bold, high-contrast visual identity that turns sustainable cleaning into something confident, joyful, and instantly recognisable.
Visual Identity
LOGO:
The Big Three logo uses playful, chunky type to feel bold, friendly, and energetic, reinforcing the brand’s optimistic spirit.
Main Logo
Alternate Logo
Alternate Logo
ILLUSTRATIONS :
The illustrations use bold, playful forms to add personality and energy, reinforcing the brand’s fun, optimistic tone across touchpoints.The Big Three logo uses playful, chunky type to feel bold, friendly, and energetic, reinforcing the brand’s optimistic spirit.
Branding
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